This document is unit one assignment two achieved up to a distinction, I have written the assignment about ASDA and features 25+ pages and includes references.
Assignment 2- examine the environment in
which businesses operate.
1
,Contents
Introduction.................................................................................................................................................3
External environment..............................................................................................................................4
PESTLE analysis............................................................................................................................................4
Political....................................................................................................................................................4
Economic.................................................................................................................................................6
Social........................................................................................................................................................8
Technological...........................................................................................................................................9
Legal.......................................................................................................................................................10
Environmental.......................................................................................................................................10
Internal environments...............................................................................................................................11
Competitor activity....................................................................................................................................13
SWOT.........................................................................................................................................................15
Strengths...............................................................................................................................................15
Weaknesses...........................................................................................................................................16
Opportunities.........................................................................................................................................16
Threats...................................................................................................................................................17
Porter's five forces.....................................................................................................................................17
Existing competitive rivalry between suppliers......................................................................................18
Threat of new market entrants..............................................................................................................18
Bargaining power of buyers/customers.................................................................................................19
Power of Suppliers.................................................................................................................................19
Threat of substitute products................................................................................................................19
Five forces evaluation............................................................................................................................19
Conclusion paragraph................................................................................................................................20
Last 30% of assignment.............................................................................................................................20
Supply and demand...............................................................................................................................21
Influences on supply..............................................................................................................................22
Elasticity- price elasticity of demand.....................................................................................................23
Pricing and output decisions..................................................................................................................24
Assess how a given business has responded to changes in the market. -M4 & D3...................................24
Introduction.
In this assignment, I will be writing the different environments in which the hugely successful
UK supermarket chain, Asda, operates in. Asda sells and provides goods and services to the
public, the goods include, clothing, fruits, vegetables, meats, and many other various products.
Asda’s first store opened on the 3rd of May 1965 in Castleford, currently they have 632 stores in
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