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International Marketing and Export Management 7th Edition by Gerald Albaum - Test Bank
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, Instructor’s ManualInternational Marketing
and Export Management
Seventh Edition
Gerald Albaum
Edwin Duerr
For further instructor material
please visit:
www.pearsoned.co.uk/albaum
ISBN: 978-0-273-74442-9
© Gerald Albaum, Edwin Duerr and Jesper Strandskov 2012
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
,Pearson Education Limited
Edinburgh Gate
Harlow
Essex CM20 2JE
England
and
Associated Companies around the world
Visit us on the World Wide Web at:
www.pearsoned.com/uk
----------------------------------
First published 1994
This edition published 2012
© Gerald Albaum, Edwin Duerr and Jesper Strandskov 2012
The rights of Gerald Albaum and Edwin Duerr to be identified as authors of this work have
been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
Pearson Education is not responsible for the content of third-party internet sites.
ISBN: 978-0-273-74442-9
All rights reserved. Permission is hereby given for the material in this publication to be
reproduced for OHP transparencies and student handouts, without express permission of the
Publishers, for educational purposes only. In all other cases, no part of this publication may be
reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise without either the prior written permission
of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the
Copyright Licensing Agency Ltd. Saffron House, 6-10 Kirby Street, London EC1N 8TS. This
book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of
binding or cover other than that in which it is published, without the prior consent of the
Publishers.
, Gerald Albaum and Edwin Duerr, International Marketing and Export Management, 7e, Instructor’s Manual
For each chapter, this manual contains: Lecture Outline; Answers to Questions for Discussion;
Answers to Case Questions; Test Bank; and Answers to Test Bank Questions.
Power Point slides are provided for the Figures, Tables, and Exhibits from the text book that are
most likely to be used in the classroom by instructors.
Contents
Chapters Pages
1. International marketing and exporting 5
2. Bases of International Marketing 31
3. The International Environment: culture; economic forces;
and competition 54
4. The international environment: government, political and legal forces 68
5. Market Selection: Definition and Strategies 83
6. Information for international market(ing) decisions 98
7. Market entry strategies 115
8. Export entry modes 132
9. Nonexport Entry Modes 151
10. Product decisions 170
11. Pricing decisions 192
12. Financing and Methods of Payment 209
13. Promotion and Marketing Communication 224
14. Supply chain management/logistics and handling export orders 244
15. Organization of international marketing activities 262
3
© Gerald Albaum, Edwin Duerr and Jesper Strandskov 2012
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