Chapter 01: Business Communication in the Digital Age
True / False
1. Communication today generally flows one way—from companies to the public.
a. True
b. False
ANSWER: False
2. Today’s new communication technologies have made writing skills less important than in the past.
a. True
b. False
ANSWER: False
3. You are born with the abilities to read, listen, speak, and write effectively.
a. True
b. False
ANSWER: False
4. The 21st-century economy depends mainly on information and knowledge.
a. True
b. False
ANSWER: True
5. The knowledge culture of today's workplace can include factory production employees.
a. True
b. False
ANSWER: True
6. Flattened management hierarchies allow companies to react more quickly to market changes.
a. True
b. False
ANSWER: True
7. Diverse workforces are more likely to create the products that consumers demand.
a. True
b. False
ANSWER: True
8. The three primary business communication functions are to inform, to persuade, and to entertain.
a. True
b. False
ANSWER: False
9. E-mail is rapidly becoming the preferred communication channel for online customer service.
a. True
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: s: e:
Chapter 01: Business Communication in the Digital Age
b. False
ANSWER: False
10. One advantage of oral communication over written communication is that oral communication can be more easily
adjusted to the audience.
a. True
b. False
ANSWER: True
11. External communication includes sharing ideas and messages with superiors, coworkers, and subordinates.
a. True
b. False
ANSWER: False
12. Maxwell is sending an e-mail message to the Securities and Exchange Commission to ask about a specific Sarbanes-
Oxley regulation. This is an example of internal communication.
a. True
b. False
ANSWER: False
13. According to media richness theory, face-to-face conversations are the richest because they provide more helpful cues
and allow for immediate feedback.
a. True
b. False
ANSWER: True
14. Social presence is greater in asynchronous communication (e-mail, forum post) than in synchronous communication
(live chat, IM).
a. True
b. False
ANSWER: False
15. Information flows through formal communication channels in three directions: downward, upward, and spiral.
a. True
b. False
ANSWER: False
16. Melinda, a company department manager, frequently communicates via text messages with other department
managers within the company. This is an example of an upward flow of communication.
a. True
b. False
ANSWER: False
17. David, a payroll clerk, came up with an idea for processing payroll more efficiently and presented it to the Human
Resources Department manager. This is an example of an upward flow of communication.
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Chapter 01: Business Communication in the Digital Age
a. True
b. False
ANSWER: True
18. A company’s CEO has developed a five-year strategic plan and will share it with all employees. This is an example of
downward communication.
a. True
b. False
ANSWER: True
19. To improve information flow, many of today's companies have decreased the number of operating units and managers,
thereby shortening lines of communication.
a. True
b. False
ANSWER: True
20. Managers can use the grapevine productively by sharing bad news as well as good news.
a. True
b. False
ANSWER: True
21. *Ethical standards usually consist of convenience, personal goals, and company profits.
a. True
b. False
ANSWER: False
22. E-mail is considered a leaner medium than face-to-face communication.
a. True
b. False
ANSWER: True
23. "Teleworkers" are employees who operate primarily in the office and are responsible for company sales via phone.
a. True
b. False
ANSWER: False
24. You can develop your professional brand by making astute comments on LinkedIn and Facebook.
a. True
b. False
ANSWER: True
25. Giving credit to external sources is important only in academic writing; on the job, it is ethical to use print or online
sources freely without documenting them.
a. True
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