Unit 13 - Tour Operations
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P2 - Describe the products and services provided by different categories of tour operator for different target markets
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Ciara Holmes – P2 Tour Operations Travel and Tourism
Produc
ts,
Tour operators will offer a range of different products and services. They do to attract different type
people (target markets). Before they create a holiday they have to consider what type of people are
buy these holidays. You can get tour operators who do inbound holidays, outbound holidays and dom
Servic
holidays. They also offer different holidays such as specialist holidays and mass market holidays.
Tour operators
Tour operators will offer components of a Tour Operators will sell tailor made holidays. A tailor-made
range of desti
es and
standard package holiday. All package holidays holiday is a holiday created for the customer just how they
market is alwa
differ but they will offer three components. want it. Included in the holiday will be specific things that
interests, tour
customer wants to do. It’s just like creating your own
Accommodation, transport and other travel destinations t
smoothie. You chose what fruit you want to put in it in
services such as transfers to and from
accommodation, travel rep services, car hire
and equipment hire. An example of a package
Target order to suit you. The customer might choose a specific
hotel that they wish to stay in, they chose how many
nights they stay for, and whether they want to stay at a
market. Pack
such as Spain
want to discov
East, The Cari
holiday would be a package holiday via
Thomson to Sensatori Resort Crete in Greece.
This package holiday costs £1396 per person,
Market different place for a certain amount of days. Tour
operators like Thomson has a section on their website for
tailor making holidays and this gives the customer control
customers mo
to travel and
advertise a pa
over and the ability to adapt their own holidays, for
which includes flights, coach transfers and all-
inclusive food and drink. s example they can have 10 nights in Barbados and then 4
nights in Jamaica meaning that the customer can choose
Tasmania and
which is an un
people go to f
how many nights they want to stay at one destinations or
would have in
what flights they want.
Tour Operators will sell accommodation choices. Tour
Tour operators sell a range of different transport
Operators will offer different types of accommodation such options. For outbound travellers you will usually
as hotels, hostels, apartments, and camping. Over the years travel by airplane however depending on how far
people want better standards of accommodation therefore and accessible the route is you can also travel by Tour Operat
the tour operators will have to adapt. Tour operators will coach, sea or rail. In some cases you can drive. services. An
offer all-inclusive holidays where food and drink is all free. Large tour operators such as Thomas Cook will
what’s know
Or you can choose half board (breakfast and dinner) or just have their own airline. High speed rail travel for
example Eurostar is becoming very popular make your h
bed and breakfast. Or you can do self-catering where you do services’ ar
because it is easy and fast for the customers and
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