Essay
UNIT 12 P2 Internet Marketing BTEC BUSINESS LEVEL 3
- Institution
- PEARSON (PEARSON)
pearsons,btec business,level 3,unit 12,internet marketing, p2
[Show more]
1 review
By: buttabdulhanan • 4 year ago
Content preview
Tesco Amazon NikeOnline Promotion Tesco is visible on multiple search Amazon is visible on every search Nike is extremely visible on search
engines when you search for Tesco engine, even if you don’t search engines, even if customers just
and it is always at the first search "Amazon" you can just search for an search "trainers" Nikes website is
result. However they aren't very item, such as an electronic into the first search result as well as
visible when searching for individual google and it will likely appear near plenty of items from them are
products. This helps them gain more the top of the search results. This shown on the top of the page in the
exposure to customers. helps them gain more exposure and google shop tab. Because they have
There is a promotion for new year makes them a go-to website when a so much exposure on the internet,
sales on the home page that are customer wants to read product it will make customers think they
aimed at customers who have less reviews. There are a lot of are the best brand, in terms of
spending money as a result of promotions on the home page of quality or style. When customers
Christmas shopping. There are amazon that try to get customers to keep seeing the iconic logo on
better promotions online because its purchase products. Also, amazon images and it will become
easier for customer to add things to use cookies which mean that every memorable to them, so when they
their basket instantly without time a customer searches for a think of trainers they will think of
putting in any effort. In a physical product, or amazon sees a pattern nike. Nikes website is eye catching
store customers would need to walk in the type of products the as they promote their latest
around the store and find things customer is browsing, amazon will footwear and try and persuade the
themselves and probably forget highlight those products the next customer that they would be
some things on their shopping list. time the customer visits their page missing out if they didn’t purchase
Also, online it is easier to compare or logs in to their account on them. Nike shows a trainer that
prices with other retailers just by another device. Amazon have lots appears to have a bright light
opening a new tab to browse a of discounts and offers because a emitted from it that initially hides
competitors site so Tesco need to lot of items on amazon is also the trainer behind the light before
ensure that shopping with them available with other retailers so revealing it. This makes the trainer
would give them the best out of they need customers to choose exciting and make the website look
their money. In a physical store, it is them over their competitors. Also fun to browse.
a bit difficult to compare prices so the more amazon exposes the
the customer would just buy it customer to the same products, the
regardless so Tesco wouldn’t have to more they are likely to buy them
have as many promotions in store. because it is more and more
tempting.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller hbegum. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75759 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now