Essay
UNIT 12 P1 Internet Marketing BTEC BUSINESS LEVEL 3
- Institution
- PEARSON (PEARSON)
pearsons,btec business,level 3,unit 12,internet marketing, p1
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Modern Marketing:Modern marketing is marketing done via social media. Apps like snapchat and Instagram probably have
the biggest power in terms of influencing millennials. This method is an easy way for the right influencers
to promote products that they know their fans would be interested in.
The Marketing Mix:
Marketing Mix The internet can influence the role of the marketing mix as
A marketing mix is the bundle of things companies can pay famous social media celebrities to
to consider when your establishing your promote a products based on their fan base.
product or brand. You would consider
Price, Promotion, Product and Place.
These make it helpful to target the right
audience and catch the attention from
the people that are most relevant.
Product With the internet there are now more products available
Product is the actual item or service because companies can now sell online.
that is being sold. The internet affects the target audience of a product
because news about the product and company can reach
the audience in seconds.
Price Because of the costs of shipping and transaction fees as
The pricing of the product is important well as advertising can be costly if a celebrity is promoting
because it is how the company makes the product, prices would have to be a little bit higher to
money, but the price has to be set work around the expenses.
realistically in accordance to what the
product offers and the type or
audience.
Place With the internet you can now buy from anywhere in the
The place that a product is advertised is world. This is good because it gives the customer a variety
important to attract the desired target of choice. It can also be bad as shipping can take a long
market. It is important that companies time or items can be damaged by the time the buyer
advertise their products in appropriate receives it and its hard to tell if it is while in transit or the
places. If the business doesn’t advertise seller them self sold a damaged product. Also in terms of
the right way it can be costly as the complaining about a product after it is bought it can be
right people aren't seeing the advert difficult to get communicate with language barriers.
and no one will buy into it.
Promotion The internet does help with promoting different a certain
Promotion is when two brands may tell product to different people as it can easily be promoted
their customers about the other with on anyone's YouTube channel or Instagram feed.
discount codes. It can also be done by
celebrity endorsement. This is a good
way to bring customers as people will
buy into the product if something or
someone they are already familiar with
and admire tells them its worth a
purchase.
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