Exam (elaborations)
MKTG 3340 EXAM 1 Correct Questions & Answers!!
- Module
- Institution
Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable)...
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