Essay
Unit 33 The Impact of Communications Technology on Business - P2
- Institution
- PEARSON (PEARSON)
Unit 33 The Impact of Communications Technology on Business - P2
[Show more]
2 reviews
By: josephgibson36 • 5 year ago
By: hamzanasir • 5 year ago
Content preview
Unit 33 - P2Kojar Ahmed
Most if not all businesses will implement the internet into their business plan, this can be
done by creating social media accounts for your business or by creating a dedicated website
where consumers can buy or browse your products. With the ever growing presence of the
internet, it has become vital now more than ever to get your businesses name out there, this
can be done by having an online presence and is an especially popular method for smaller
businesses who lack the funds to buy a domain for their own website.
Not only can the business use the internet to sell their products, but it can also be
implemented into other parts of the business, such as when conducting market research or
interacting with their customers, this helps improve the businesses public image because
they can respond to customer service issues and can properly tailor their advertising to their
target market.
There are certain advantages and disadvantages to using the internet in a business, these
are:
Connecting - Via the Internet, business owners and employees can connect to customers
and other members of the community easier than ever. Instead of having to call or visit the
store to obtain information about its product or service, customers can email the store to get
an answer. The growth of social media has given business owners another easy way to
connect with customers, who can follow the business's Twitter page or "Like" the business
on Facebook.
Information - If you try to learn the store hours of a business without a website, you may
have to call several times and get transferred to an operator just to get an answer to your
simple question. If the business has a website, however, you can obtain this information
quickly and easily. Business websites can provide customers with a wealth of relevant
information, including contact information, product description and company history.
Sales - Having a website that offers customers the ability to shop online can quickly help
improve a company's financial bottom line. Many consumers prefer shopping online because
of its ease and convenience; they can shop when they want, with no lines and with no
visiting the store in person. Online stores are also ideal for consumers who don't live within a
reasonable distance from a store. Through the Internet, these consumers can still shop at
the store.
Impersonal - The only arguable disadvantage to the proliferation of the Internet in modern-
day business is that some of the correspondence between customers and businesses can
become impersonal. Prior to the Internet, a customer with a complaint could contact the
store manager and voice her concern in person. When this person now voices her concern
through an email, she may receive a form letter back, which doesn't give her the satisfaction
of dealing with a human.
Source:http://smallbusiness.chron.com/advantages-disadvantages-business-using-internet-
business-activity-27359.html
Certain businesses such as Amazon and eBay will decide to solely have an online presence,
this allows them to save on expenses that come with leasing or buying a building. They can
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kojarahmed. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50990 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 15 years now