INTEGRATED
BUSINESS
MANAGEMENT EXAM
,Marketing is the process of
a) promoting products through
personal selling and advertising to
develop and maintain favorable
relationships with customers and
stakeholders.
b) creating, distributing, promoting,
and pricing products to facilitate
satisfying exchange relationships
with customers and to develop and
maintain favorable relationships with
stakeholders in a dynamic
environment.
c) delivering a standard of living to a b) creating, distributing, promoting,
society. and pricing products to facilitate
d) creating, distributing, promoting, satisfying exchange relationships
and pricing goods, services, and with customers and to develop and
ideas to facilitate the achievement of maintain favorable relationships with
the firm’s objectives. stakeholders in a dynamic
e) focusing on customers’ needs. environment.
,The focal point of all marketing
activities is
a) products.
b) the marketing mix.
c) profits.
d) sales.
e) customers. e) customers.
Organizations should define
themselves not according to the
products they produce but according
to
a) how profitable they are.
b) the price of their stock.
c) the abundance of their product
selection.
d) how they treat employees.
e) how they satisfy customers. e) how they satisfy customers.
The definition of marketing implies
that ______ should receive benefits
from exchange relationships.
a) only customers
b) only businesses
c) company management
d) both customers and businesses
e) only the most important
customers d) both customers and businesses
The primary value that a marketer
expects to receive from a customer
in an exchange relationship is
a) the price charged for the product.
b) customer satisfaction.
c) references to other potential
customers.
d) quality merchandise that meets
expectations.
e) few returns of the merchandise
purchased. a) the price charged for the product.
target market b) is a specific group of customers on
a) involves a large number of whom a company focuses its
customers. marketing efforts.
b) is a specific group of customers
on whom a company focuses its
marketing efforts.
, c) already has several competitors
vying for customers’ business.
d) is the same as a salesperson’s
prospective client list.
e) is a customer group classified as
people with similar demographic
characteristics.
Kashi Heart to HeartTM cereal is
aimed at people concerned about
their heart health. These people
represent the Kashi
a) marketing mix.
b) marketing strategy.
c) target market.
d) marketing tactic.
e) consumer advocates. c) target market.
SunnyD is aimed at mothers with
children under age twelve. These
mothers represent SunnyD’s
a) target market.
b) consumer advocates.
c) marketing strategy.
d) marketing mix.
e) marketing tactic. a) target market.
Distribution, price, promotion, and
product are all elements of
a) marketing strategy.
b) the marketing mix.
c) a target market.
d) a consumer good.
e) a business strategy. b) the marketing mix.
A marketing manager decides what a) Product, price, distribution, and
combination of variables is needed promotion variables
to satisfy customers’ needs for a
general type of product. What are
the essential variables that the
marketing manager combines?
a) Product, price, distribution, and
promotion variables
b) Marketing environment variables
c) Product and promotion variables
d) Product, price, and customer
variables
BUSINESS
MANAGEMENT EXAM
,Marketing is the process of
a) promoting products through
personal selling and advertising to
develop and maintain favorable
relationships with customers and
stakeholders.
b) creating, distributing, promoting,
and pricing products to facilitate
satisfying exchange relationships
with customers and to develop and
maintain favorable relationships with
stakeholders in a dynamic
environment.
c) delivering a standard of living to a b) creating, distributing, promoting,
society. and pricing products to facilitate
d) creating, distributing, promoting, satisfying exchange relationships
and pricing goods, services, and with customers and to develop and
ideas to facilitate the achievement of maintain favorable relationships with
the firm’s objectives. stakeholders in a dynamic
e) focusing on customers’ needs. environment.
,The focal point of all marketing
activities is
a) products.
b) the marketing mix.
c) profits.
d) sales.
e) customers. e) customers.
Organizations should define
themselves not according to the
products they produce but according
to
a) how profitable they are.
b) the price of their stock.
c) the abundance of their product
selection.
d) how they treat employees.
e) how they satisfy customers. e) how they satisfy customers.
The definition of marketing implies
that ______ should receive benefits
from exchange relationships.
a) only customers
b) only businesses
c) company management
d) both customers and businesses
e) only the most important
customers d) both customers and businesses
The primary value that a marketer
expects to receive from a customer
in an exchange relationship is
a) the price charged for the product.
b) customer satisfaction.
c) references to other potential
customers.
d) quality merchandise that meets
expectations.
e) few returns of the merchandise
purchased. a) the price charged for the product.
target market b) is a specific group of customers on
a) involves a large number of whom a company focuses its
customers. marketing efforts.
b) is a specific group of customers
on whom a company focuses its
marketing efforts.
, c) already has several competitors
vying for customers’ business.
d) is the same as a salesperson’s
prospective client list.
e) is a customer group classified as
people with similar demographic
characteristics.
Kashi Heart to HeartTM cereal is
aimed at people concerned about
their heart health. These people
represent the Kashi
a) marketing mix.
b) marketing strategy.
c) target market.
d) marketing tactic.
e) consumer advocates. c) target market.
SunnyD is aimed at mothers with
children under age twelve. These
mothers represent SunnyD’s
a) target market.
b) consumer advocates.
c) marketing strategy.
d) marketing mix.
e) marketing tactic. a) target market.
Distribution, price, promotion, and
product are all elements of
a) marketing strategy.
b) the marketing mix.
c) a target market.
d) a consumer good.
e) a business strategy. b) the marketing mix.
A marketing manager decides what a) Product, price, distribution, and
combination of variables is needed promotion variables
to satisfy customers’ needs for a
general type of product. What are
the essential variables that the
marketing manager combines?
a) Product, price, distribution, and
promotion variables
b) Marketing environment variables
c) Product and promotion variables
d) Product, price, and customer
variables
