Which of the following would be considered
an internal source of idea generation? - Answer a company's employees
The process by which new products are likely
to be adopted, the rate at which they will be
adopted, and the process through which the
products will spread into markets is referred...
IBM exam 2 clickers
Which of the following would be considered
an internal source of idea generation? - Answer a company's employees
The process by which new products are likely
to be adopted, the rate at which they will be
adopted, and the process through which the
products will spread into markets is referred to as - Answer diffusion
The new product characteristic that refers to
how well a new product fits into potential
customers' needs, values, product knowledge, and
past behaviors is - Answer compatibility
Which stage of the product life cycle usually
lasts the longest? - Answer maturity
Udi's Gluten Free sells bread, bagels,
cookies, pizza crust, and other products that are
gluten free. The combination of all the products that
Udi's Gluten Free sells is referred to as its - Answer product mix
When Toyota introduced hybrid cars, there
were waiting lists to buy them. Then Honda and a
few other manufacturers entered the market,
shifting the product life cycle for hybrid cars into the
__________ stage of the product life cycle - Answer growth
Some products may stay comfortably in the
maturity phase of the product life cycle until a new
product emerges to replace them. An example of
such a mature product is - Answer refrigerators
When electric cars were introduced into the
market, which one of the following dimensions
likely slowed the rate of diffusion? (2 possible
answers but pick one) - Answer trialability
Inkjet printers were a big improvement over the dot
matrix printers they replaced. Inkjet printers gained rapid
acceptance in the marketplace primarily because of their: - Answer competitive
advantage
Products that take longer for consumers to see
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