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Unit 19 - Pitching for a New Business P1 P2 D1 M1
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- PEARSON (PEARSON)
BTEC LEVEL 2 Unit 19 - Pitching for a New Business INCLUDES P1 P2 D1 M1, GRADED D*
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Unit 19: Pitching ForA New Business
ASSIGNMENT 1 OF 2
, Unit 19: Pitching For A New Business – Assignment 1 Of 2
Contents
P1 Describe the potential business opportunities for a micro-business start........................................2
Introduction.......................................................................................................................................2
Idea 1 Dropshipping...........................................................................................................................2
Idea 2 Exchange Rates.......................................................................................................................3
Idea 3 App Creation...........................................................................................................................3
Idea 4 Website Flipping.....................................................................................................................4
Selecting the business idea................................................................................................................4
App Creator BUSINESS MODEL......................................................................................................6
Business Organisation Structure/form...........................................................................................7
P2: Review the factors that need to be considered to start up a micro-business..................................8
Analyse & Evaluate the Internal and External factors..........................................................................11
The study of political considerations reflects on how federal policy impacts the efficiency of the
app. Take Uber as an example. It's absolutely fine in the UK and unconstitutional in others like
France or Hungary because the government is seeking to protect the interests of official taxi
drivers..........................................................................................................................................11
Economic parameter explains how the environment can be dangerous or advantageous to the
company. For example, if the company releases a smartphone app for the Indian market,
Android is the right choice to cover the mass market segment and not iOS. Otherwise,
monetization would be very complicated on the basis of Apple's market share, which does not
surpass 3%...................................................................................................................................11
The society will have an effect on the app in millions of ways. For eg, often the app can be
culturally translated so as not to be called sometimes by a juror with a foreign language. If the
company wishes to popularize the software on the Chinese market, merely translating the
interface would probably not be enough. A rebrand is going to be needed to get through this
process. Though in Western countries people choose brief and abstract titles, it is easier to
choose something romantic in China...........................................................................................11
Technological factor explains how people in the country have access to new technology and
how high the degree of innovation is. It is highly relevant if the app is technologically advanced.
.....................................................................................................................................................11
The environment must be addressed because the use of the commodity will be influenced by
environmental policies. For eg, when introducing a pro-recycling app, the company would need
to think of a nation where those concepts are already popular, such as Norway or the United
States. Go internationally, then...................................................................................................11
Last but not least, the App must be legitimate. Company must ensure that it does not advertise
services or goods that are deemed unlawful in a region. For eg, the seemingly secure and useful
Google Street View technology is prohibited in Greece for "infringing privacy."........................11
Strengths......................................................................................................................................11
As an intermediate move, the organization would need to know all the functionality of every
potential app. Competitive analysis can continue to identify the attributes of rivals. If some
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