description of the key question Would it be a good idea for airline companies to offer treatment for fear of flying?
explanation of the key question through classical & operant conditioning , social learning theory and cognitive theory.
research support for systematic desensitisation as a poten...
Data from structured interview relies on self-reporting : limits validity of responses as most
closed Qs and pps often chose a response of “best fit” (social desirability): their true view
might not be “best matched”
Low ecological: unnatural environment exposed to phobia through watching video of
flying: doesn’t reflect their real-life display of their aerophobia
Ethics
Informed consent ✅
Right to withdraw ✅
Deception of control group: deprived of SD =harm
Lessened : placed on waiting list for treatment
KEY QUESTION
Would it be a good idea for airline companies to offer treatment
programmes for fear of flying?
Describe
30% of people flying find air travel challenging though not all find it terrifying
⅓ people uncomfortable /afraid of flying
Due to events like 9/11 : more anxious abt flying
“Pace of contemporary life” from Guardian article :being able to travel by plane is smth
people expect to be able to do
Easyjet : 1 in 6 people has fear of flying
Airlines charge £ 389 for their treatment courses so not everyone wants to spend high
amounts of money + lack of access to cities with airports
43
, =miss out opportunity to help improve their lives by missing out on job opportunities
As airlines responsible for their passengers, argue that they should be ones providing
support ?
Explain
CC: person stressed at airport b/C of all that they have had to do b4 leaving for a trip,
then they can learn to associate their anxious feelings with flying or just airport
Airline companies should provide free treatment as aero phobias can be acquired in
their care
E.g. airplane journey NS
Bad turbulence UCS = fear UCR
NS (plane) - CS = CR (fear of flying)
OC: fear learned through pattern of reinforcements : child cuddled by parent when flying
or abt to fly b/C of their fear : learns to be fearful for the reward
Should not provide free treatment as phobia maintained by -ve reinforcement where
they avoid treatment programmes so get reward of not having to face their fear , so
lessen / remove unpleasant anxiety
Impact airlines as lose both customers and money
Programmes cost 389£ : force them to increase price of their tickets impacting wider
society as makes flights less affordable
SIL : fear learned through social learning : someone person looks up to may be afraid of
flying so fear is imitated / someone is observed being afraid of flying and rewarded
Someone doesn’t want to go somewhere and has to go by plane -if show fear: don’t
have to travel : someone watching that bhv might learn that fear
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