Advertising and Promotion Revision Exam well analysed 2024
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Module
Advertising and Promotion.
Institution
Advertising And Promotion.
Advmarketing mix
product, price, promotion, placement
integrated marketing communications
involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers
brand identity
a combination of many factors, including the name,...
integrated marketing communications - answer involves coordinating the various promotional elements
and other marketing activities that communicate with a firm's customers
brand identity - answer a combination of many factors, including the name, logo, symbols, design,
packaging, and performance of a product/service as well as the image or type of association that comes
to mind when consumers think about a brand
promotion - answer the coordination of all a seller-initiated efforts to set up channels of information and
persuasion in order to sell goods and services or promote an idea
promotional mix - answer the basic tools used to accomplish an organizations communication objectives
are often referred to
advertising - answer a paid form of non personal communication about an organization, product,
service, or idea by an identified sponsor
, non-personal advertising - answer advertising involving a mass media
National Advertising - answer advertising done by large companies on a nationwide basis or in most
regions of the country
Retail/Local Advertising - answer advertising done by retailers or local merchants to encourage
consumers to shop at a specific store, use a local service, or patronize a particular establishment
Primary-demand advertising - answer designed to stimulate demand for the general product class or
entire industry
Selective-demand advertising - answer focuses on creating demand for a specific company's brands
Business-to-business - answer advertising targeted at individuals who buy or influence the purchase of
industrial goods or services for their companies
Professional Advertising - answer advertising targeted to professionals such as doctors, lawyers, dentist,
engineers, or professors to encourage them to use a company's product in their business operations
Trade Advertising - answer advertising targeted to marketing channel members such as wholesalers,
distributors, and retailers
Direct Marketing - answer organizations communicate directly with target customers to generate a
response and/or transaction
direct-response advertising - answer a product is promoted through an ad that encourages the
consumer to purchase directly from the manufacturer
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