Advertising and Promotion Chapter 5 Revised Test Questions and Answers 2024
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Module
Advertising and Promotion .
Institution
Advertising And Promotion .
Advertising and Promotion Chapter 5 Revised Test Questions and Answers 2024
Encoding
The process of putting thoughts, ideas, or information into a symbolic form
Message
A communication containing information or meaning that a source wants to convey to a receiver
Channel
The method...
advertising and promotion chapter 5 revised test q
communication the passing of information exchange
source the senderperson group or organization
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Advertising and Promotion Chapter 5
Revised Test 2024
Communication - answer The passing of information, exchange of ideas, or process of establishing
shared meaning between a sender and a receiver
Source - answer The sender—person, group or organization---of the message
Encoding - answer The process of putting thoughts, ideas, or information into a symbolic form
Message - answer A communication containing information or meaning that a source wants to convey
to a receiver
Channel - answer The method or medium by which communication travels from a source or sender to a
receiver
Mass Media - answer Nonpersonal channels of communication that allow a message to be sent to many
individuals at one time
Word-of-mouth (WOM) - answer Social channels of communication such as friends, neighbors,
associates, co-workers, or family members
Buzz Marketing - answer the use of various activities that generate conversations and word-of-mouth
communication about a particular topic such as a company, brand or marketing activity
Viral Marketing - answer the act of propagating marketing-relevant messages through the help and
cooperation of individual consumers
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