Unit 9 Creative Product Promotion P5 timeline based on Thorpe Park and Comic Relief. Passed. P5 consists of five documents also being sold. This is 1/5
Timeline of activities before the launch of ‘Dark
Ride’ 2016
Week 2
Week 1 In the second week, the park Week 3
would promote the new ride
The first activity in the first In the third week, the park
with social media adverts on
week would be a teaser trailer could partner with Tesco once
sites such as Twitter and
shown on prime television again to place posters in their
Facebook to encourage the
time to reach a large audience stores to promote it and
target age audience (16-24) to
of people to encourage to visit perhaps ofer 2 for 1 deals like
visit the park to experience
the park. A television advert they have done previously to
the seven new kingdoms
shows a preview of the ride promote the park and
based on Game of Thrones
coinciding with the new encourage people to visit it.
which is a popular television
Week 5
Week 4 In week five of the promotional
process, a chosen celebrity Week 6
In the fourth week, it would be
beneficial to promote a radio such as a reality television star In the sixth week, the ride will
advert with a mainstream will promote the ride and park open to the public coinciding with
radio station to do a by having an exclusive entry the new season release of Game
countdown each day until the prior to the public opening and of Thrones to entice customers to
ride is open in two week’s promote it on their social continue to enjoy watching the
time. This could create medias to encourage people to television and visiting the park to
visit the park the following experience the new indoor ride
excitement for radio listeners exploring seven diferent indoor
and promote the ride to a new week for the public opening.
kingdoms.
audience.
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