Lexi Thomas Unit 9 P5
Promotional Campaign Costing Sheet
Activity Approximate Cost Justifcation
Billboard One large 96 sheet billboard in London = Billboards are
£1453 benefcial forms
30 billboards = £43,590 of advertising as
30 billboards * 4 weeks = £174,360 they reach a
http://www.signkick.co.uk/blog/how-much- large audience of
does-billboard-advertising-cost/ passers-by
especially in a
central town such
as London in
addition to being
able to target the
target market of
16-24 year olds.
Poster One bus stop poster in London = £265 Posters at bus
13,400 sheltered bus stops in London stops are a
£265 * 13,400 = £3,551,000 successful
method of
http://www.signkick.co.uk/blog/how-much- advertising as
does-billboard-advertising-cost/ London is fairly
close to Thorpe
Park and there
are multiple
buses a day from
London directly to
the park so
having the
posters at bus
stops would
encourage people
to get a bus to
Thorpe Park.
Social media Free Thorpe Park’s
Cost of person to be administrator target audience is
16-24year olds
which are the
main users of
social media in
the current
generation hence
why it would be
benefcial to
advertise on
social media to
reach the target
audience.
TV Advert One peak 30seconds advert = £20,000 The reasoning
2 adverts weekly for 4 weeks behind choosing
20,000 * 8 = £160,000 a television
http://www.thedrum.com/news/2017/02/22/ advert is that the
how-much-does-it-cost-advertise-uk-tv-heres- advert reaches
what-channel-4-itv-and-more-charge-slots national coverage
at peak evening
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