Summary
Summary Unit 9 Creative Product Promotion D2
- Institution
- PEARSON (PEARSON)
Unit 9 Creative Product Promotion D2 based on Thorpe Park and Comic Relief. Passed.
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Lexi Thomas Unit 9 D2Evaluating whether Comic Relief’s advertising campaign has
achieved their aims and objectives
In this report, I will be discussing and evaluating Comic Relief’s advertising campaign
and if it reaches their aims and objectives. Comic Relief is a United Kingdom based
charity founded by Lenny Henry and Richard Curtis that strives to help create a world
without poverty and famine in third world countries. Comic Relief’s main event is Red
Nose Day which takes place each year where people across the country wear foam red
noses and take part in fundraising events to help the charity reach its goals and
objectives to reduce poverty across the world. The charity was frst founded in 1985 on
Christmas Day and was launched on a satellite and aired on television from Sudan in a
refugee camp to show the United Kingdom of the poverty taking place in other parts of
the world and to hope people contributed to the cause on such a giving holiday event.
Comic Relief’s aims and objectives are mainly to raise money for other countries and to
use their popularity to raise awareness of the problems that exist in poorer countries
such as famine and social injustice so the charity aims to create funds from the public
donating money in addition to large donations from companies that take an interest in
the cause. The charity aims to raise more money every year and to beat their records
so they aim to raise £75million in the 2015 campaign. The charity’s audience that they
target are people of ages between 30 and 60 as they have a more disposable income
and are more likely to be able to donate money rather than younger people such as
students who typically do not have as much disposable income. However, younger
people do donate as well or persuade their relatives to donate.
Advertising
Comic Relief’s main event is Red Nose Day and is mainly a national event as people
across the United Kingdom take part in events to raise records amount of money for
the charity. Red Nose Day is streamed on national television normally on the BBC’s
channel at a peak time to reach the largest audience. This is an efective form of
advertisement as a large amount of people tune into popular television channels such
as the BBC so this is a benefcial way to promote the charity to millions of people.
There are many positives to the charity advertising their events on national television
channels such as being able to reach a large audience of the public at the same time
which can encourage them to donate money to the charity. The charity advertises the
upcoming event weeks before the broadcast to encourage the public to take interest
and prepare to watch the live event. Short advertisements prior to the broadcast on
prime-time television channels would be costly to the charity and cost as much as
£65,000 for a thirty second advertisement. Most of the money that is raised by the
charity, is from the television broadcast as in 2015 over £78million was raised by the
end of the broadcast which was a new record for the charity. There are various adverts
within the broadcast which encourages viewers within the target audience which is 30-
60 who have the most disposable income and are most likely to donate. However,
anyone watching is likely to donate money to the charity during the broadcast or
advertisements which is benefcial to the charity and helps them to beat their records.
Teenagers or young people under the age of 30 however, are not as likely to donate to
the charity or stream the broadcast live as people of this age are more likely to watch
the event on BBC iPlayer after the broadcast which eliminates the adverts that
encourage people to vote and usually at times afterwards, the voting lines are closed.
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