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CAPSIM EXAM/121 ANSWERED QUESTIONS/100% CORRECT!!
CAPSIM EXAM/121 ANSWERED QUESTIONS/100% CORRECT!!
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CAPSIM EXAM/121 ANSWEREDQUESTIONS/100% CORRECT!!
how many products does every team start with - -five
-If there are two identical products, one that has 100% accessibility and one
that has 0% accessibility, - -the product with 100% accessibility will outsell
the other 2 to 1 providing all other attributes are identical.
-What are three of the five Segments? - -Traditional, Low End, Performance
-A segment manager's task is to - -verify the products entering and leaving
a segment, the margin potential for those products, capacity level and the
distribution system as compared to competitors.
-Successful managers will: - -a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
-What is the difference between the market segments at the beginning of
the round to the final round? - -The fine cuts overlap in the beginning and in
year 8 only the rough cuts overlap.
-After you have uploaded your decisions to the website, you can change
your official decisions as many times as you want prior to the processing
date and time of the round. - -true
-On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that product is - -0%
-What trend can be explicitly observed in the industry in which your
company is operating? - -Products become smaller and smaller.
-MTBF is measured in - -hour increments
-Customers that want small products and are willing to sacrifice
performance are in the - -size segment
-in capstone, pricing standards are set by - -customers (market segment)
-Reliability" is expressed in terms of: - -mean time before failure
, -The two characteristics that the perceptual map evaluates are - -
performance and size
-Over time, the segments will drift in which direction on the Perceptual Map?
- -down; right
-The segments all drift to the lower-right section of the perceptual map. Why
does this drift take place? - -customers want smaller and faster products
-The prices in each segment - -drop by 50 cents each year
-MTBF in the segments should be - -mtbf (performance)>mtbf (high end)
AND
mtbf (low end) < mtbf (size)
-what is not a buying criteria - -automation
-traditional ideal spot is - -near the center of its circle
-age refers to - -product age
-Increasing a product's reliability will result in which of the following changes
to production costs? - -higher material cost
-What happens to a product's Perceived Age when it is repositioned in R&D?
- -it is reduced by 50%
-What are the top buying criteria that low end customers most value? - -
price
-At which point does the perceived age of a traditional product peak? - -2
years
-The preferred product perceived age for each sector peaks at: - -zero years
for high end and seven years for low end.
-Low End customers emphasize buying criteria in which order? - -Price, Age,
Positioning, Reliability
-Each segment places - -a different emphasis on features of the 4 buying
criteria.
-What is the most important criterion to a "Low End Segment" customer? - -
price
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