Essay
Unit 12 - Financial accounting P5
- Institution
- OCR
level 3 business extended diploma Unit 12 - Financial accounting P5
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Task P5Unit 12
In this assignment I will be explaining how internet marketng has made a selected business more
efficient, effectee and successful The organisaton I haee chosen for this task is e ay.
Background of eBay: The company. e ay. Inc is an American multnatonal Internet consumer-
to-consumer corporaton, headquartered in San Jose, California It was founded by. Pierre Omidy. ar in
1995, and became a notable success story. of the dot-com bubble; it is now a mult-billion dollar
business with operatons localized in oeer thirty. countries The company. manages e ay. com, an
online aucton and shopping website in which people and businesses buy. and sell a broad eariety. of
goods and sereices worldwide In additon to its aucton-sty. le selling’s, the website has since
expanded to include " uy. It Now" standard shopping; shopping by. UPC, IS N, or other kind of SKU
(eia Half com); online classifed adeertsements); online eeent tcket trading online money. transfers
(eia Pay. Pal) and other sereices
Effectiveness
E ay. originally. was an aucton web that sold a eariety. of products, howeeer now they. haee
expanded their website by. adding eeen more products (global), and they. haee also added
new categories in their website where customers do not haee to just aucton, but they. can
‘ uy. it Now’ E ay. has added the ‘ uy. it now’ tab for sellers who haee a fxed price they.
want their items to be sold at instead of the long process of auctoning This is effectee
because customers are able to purchase numerous amount of stock from e ay. without
haeing to wait for the auctoning to fnish and with the mind-set of knowing that will in fact
purchase the product as they. haee bought it and not haeing to outbid any. one else This
attracts customers when browsing their website as customers can browse through the site
knowing that they. can freely. purchase whateeer they. want
Success
y. early. 2008, the e ay. had expanded worldwide, counted hundreds of millions of registered users,
15,000+ employ. ees and reeenues of almost $7 7 billion On April 18, 2012 e ay. reported a 29% Q1
reeenue increase to $3 3 billion compared to their Q1 in 2011 Net income was reported to be at
$570 million for the quarter This proees how successful and powerful e ay. and also how loy. al the
customers are to the site
Effectiveness
E ay. has apps for customers using android/smart phones to access to their website, this is
effectee as customers are able to stream online on their website which will help them gain
more customers coming in from all directons As a result the more customers that are
eisitng their website the more sales e ay. are able to make Internet marketng is therefore
successful for e ay. as they. haee millions of customers accessing their website
Effectiveness
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