Essay
Unit 3 - Introduction to Marketing M1
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- PEARSON (PEARSON)
level 3 business extended diploma Unit 3 - Introduction to Marketing M1
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IntroductonntonmarketnnINTRODUCTION:
In this assignment, I will be comparing marketng techniques used in marketng products in two
organisatons. The organisatons I will be discussing in this assignment are Tesco and Thomas cook.
Marketnnntechnquue CompanynA CompanynB
Te con uper toren Thoma ncook
Marketnpenetratonn The diference between Tesco The diference between Thomas
Superstore and Thomas cook using cook marketng penetratons
market penetraton is that Tesco is compared to Tesco is that
more developed. It has many Thomas cook cannot drop their
diferent markets and has a variety prices as frequently as Tesco. Also
of diferent product and services as Tesco superstore products are
therefore has more customers. mainly groceries they can aford
Compared to Thomas cook Tesco to expand their company and
can drop their prices at a relatvely open up new stores in diferent
low price whereas Thomas cook parts of the UK as they are a
cannot do it to the same extent as larger company and have more
Tesco as they would lose out. The customers. The similarities are
similarities are that both that both businesses use market
businesses use market penetration penetration to grow their
to grow their businesses by businesses by expanding their
expanding their company and company and promoting their
promoting their business to get business to get more customers.
more customers.
Dqver qficatonn The diference between Tesco The diference between Thomas
superstore and Thomas cook in cook and Tesco is that the
diversifcaton is that Tesco are able diversifcaton strategy used by
to excel in new markets. Weather Thomas cook was not successful.
they know the new feld well or not They went into to a new fled of
Tesco are able to achieve success in business that they did not
those areas. Tesco really outshine understand. The similarites
through diversifcaton as they are between Tesco and Thomas cook
able to expand their branch and do with diversifcaton would be that
well in that market. The similarites both companies has tried using
between Tesco and Thomas cook the method however one
with diversifcaton would be that company is more successful than
both companies has tried using the the other. They both stepped out
method however one company is of their comfort zones and
more successful than the other. explored the themes of working
They both stepped out of their with new markets. n
comfort zones and explored the
themes of working with new
markets.
Productndevelopmentn The diference between Tesco and The diference between Thomas
Thomas cook is that the new cook and Tesco is that the new
product they design to sell is stll in products they create are not fully
the same branch and is something linked to Thomas cook only as
they are knowledgably of. Even they merge with another
when they design new products it is company called ‘condor.’ The
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