Exam (elaborations)
Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell
- Module
- Institution
Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and effic...
[Show more]