Exam (elaborations)
EDEXCEL AS LEVEL JUNE 2023 BUSINESS 8BS0 QUESTION PAPER 1
- Module
- 2023
- Institution
- PEARSON (PEARSON)
EDEXCEL AS LEVEL JUNE 2023 BUSINESS 8BS0 QUESTION PAPER 1
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STRIP OFF THIS PAGESTRIP OFF THIS PAGESTRIP OFF THIS PAGE STRIP OFF THIS PAGESTRIP OFF THIS PAGESTRIP OFF THIS PAGESTRIPEDEXCEL 2023 papers AND markschemes
...............EASE YOUR REVISION...........................
edexcel june 2023
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OFF THIS PAGESTRIP OFF THIS PAGE
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For resources, notes, easier revision
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email tyrionlay@gmail.com
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, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Friday 19 May 2023
Morning (Time: 1 hour 30 minutes) Paper
reference 8BS0/01
Business
Advanced Subsidiary
PAPER 1: Marketing and People
You do not need any other materials. Total Marks
Instructions
•• Use black ink or ball-point pen.
Fill in the boxes at the top of this page with your name,
centre number and candidate number.
•• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
•• The total mark for this paper is 80.
The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
•• Read each question carefully before you start to answer it.
Try to answer every question.
• Check your answers if you have time at the end.
Turn over
P66539RA
©2023 Pearson Education Ltd.
N:1/1/1/1/1/1/
*P66539RA0124*
, Answer ALL questions.
SECTION A
DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA
Read Extract A before answering Question 1.
Write your answers in the spaces provided.
Extract A
An unbreakable phone case
Mous is a business that produces iPhone cases, but the first idea the founders, James
Griffith, Lucy Hutchinson, and James Day, had was a disaster. Their design for an iPhone
case with retractable headphones was unnecessary when Apple produced wireless
headphones. Many new businesses might have failed, but the founders kept innovating. 5
The next idea was to create a stylish, protective phone case that wasn’t bulky. After
extensive testing, Mous created its own unique high impact material called AiroShock,
something that Hutchinson said: “our brand can be known for”.
Mous went the extra mile to prove the durability of their product and became known for
its iPhone Day stunts, including throwing new phones on the floor outside Apple Stores. 10
The videos went viral on social media; pre-orders for Mous’ first products totalled $2.4m.
Two years after the launch, Mous sold to 100 countries and had launched a range of
magnetic case add-ons, including wallets and mounts. Mous then focused on adding
to its accessories range and getting more products into retail stores. Its products are
available online, but also in Selfridges, a high-end retail store. The founders of Mous aim 15
to have their products stocked in all Apple Stores.
(Source: adapted from https://www.standard.co.uk/tech/women-in-tech-mous-phone-case-
start-up-a3944376.html)
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*P66539RA0224*
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