Case
All Cases for Consumer Behaviour 9th Edition by Barry J. BabinEric Harris
- Module
- Institution
CONTENTS Case 1-1 IDEO: Consumer-Focused Innovation Case 1-2 Born or Reinvented - Case Answers Case 1-3 DemandTec By Acoustic Answers Case 1-4 Sears The Death of a Giant Answers Case 2-1 Self-Concept Self-Congruency Theory and Consumer Behavior Answers Case 2-2 Maslow's Influence Case 2-3 Na...
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