Exam (elaborations)
A LEVEL EDEXCEL BUSINESS PAPER 1 Questions With Correct Answers Graded to Pass
- Module
- Institution
mass market - a market that targets a large segment - products are standardised niche market - a market that targets a small segment - customers have specific needs that aren't catered by the mass market brand name - a name, sign, symbol or other feature that allows consumers to iden...
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