Unit 1 - Task 3 - Presentation Speaker Notes (must have w presentation)
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SPEAKERS NOTES UNIT 1 – Task 3 (for powerpoint)
Slide 1 - N/A title related
Slide 2 - Within business, innovation and enterprise is essential to contend
against an industries biggest competitors. Innovation offers a product/service a
USP – unique selling point – and a form of competitive advantage that other
companies may not have thought of. Ideas must be replicable at an economical
cost while being able to satisfy a specific need to attract new and existing
customers.
According to the Business Dictionary online, ‘innovation is the process of
translating an idea or invention into a good or service tat creates value for which
customers will pay for.’ This is not to be confused with creativity, which is
another quality that businesses should aim to incorporate into daily functions.
The main difference is that creativity is the thinking of new and unique ideas
while innovation is achieving them and introducing them successfully.
Enterprise provides businesses an ability to develop their company in a way that
attracts new target customers.
Slide 3: Proven by the collage of quotes, some of the greatest minds agree that
innovation and enterprise are overlooked keys to success.
Within this presentation I will be looking at how one of the most successful
current businesses of all time, Tesla, has managed dominate their industries
through innovation, enterprise and creativity.
Slide 4: Tesla – named after the Siberian inventor and pioneer, Nikola Tesla – has
been a major success within the automotive industry, maintaining a dominating
position that new and existing businesses are struggling to compete against.
The American EV (electric vehicle) and clean energy enterprise was founded in
Texas in hopes to revolutionise the automotive industry. Since then, they have
spanned globally designing and manufacturing electric cars, trucks and other
vehicles, as well as battery energy storage from home to grid-scale, solar panels
and solar roof tiles, and related products and services. All while finding an
efficient way to deliver their product that meets the wants and needs of their
target customers.
, One major reason that could describe this trend is their seemingly never-ending
supply of innovation being introduced to the company. The points above are
some of the many pivotal factors that I believe helped erect their triumphant
reputation.
Slide 5: A changing market environment is one that is hard to predict, but is
something all businesses need to plan for to the best of their ability. Not only is
it hard to predict but a varying degree of innovation and creativity will be needed
to help the business maintain their competitive advantage over their
competitors.
Tesla has successfully achieved this, evident by their label of being the most
valuable automaker with a market capitalization of more that US $1 trillion.
Latest social and cultural trends have clearly shown that customers are changing
their buying preferences in a way that has dramatically affected many
businesses. For example, even Ford – one of the most prolific motor companies –
have had to diversify by introducing a line of all-electric cars to meet the wants
and needs of certain increasing demographic groups. Tesla has met these needs
from the get-go, proving a message and a series of aims and objectives that
have provided the foundations to their exponential growth.
Tesla has managed to provide a family of cars and vehicles that have attracted
the public audience on many occasions. Whether it be sleek and smooth or sharp
and durable, Tesla has something for everyone's preferences.
Charging points and Gigafactories have been strategically dotted across the
globe to ensure that all consumers of Tesla products will be enabled freedom to
travel where they want and when they want.
Not only this, but Tesla has also introduced a series of other battery energy
storage options that has helped them differentiate and diversify into new
markets. Massively increasing their profitability and overall success as a
company.
Slide 6: Self-driving technology is something that we all are familiar with,
however only through some of the greatest sci-fi films and books.
Tesla has turned a fantasy into fiction, by introducing autopilot technology that
really sets their products ahead of any other.
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