Essay
BTEC BUSINESS LEVEL 3 UNIT 31 FASHION RETAILING P3
- Module
- Unit 31 - Fashion Retailing
- Institution
- PEARSON (PEARSON)
BTEC BUSINESS LEVEL 3 UNIT 31 FASHION RETAILING P3
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By: adammansaf • 5 year ago
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Unit 31- Fashion Retailing Amma ApieduP3 – The development of a Fashion Trend
Retailers such as River Island now sell a number of products that are
popular at the time and people are taking a liking to it.
Historical Inflences
The Parka coat was originally created by the
indigenous Inuit people of the Arctic regions of
Greenland, Canada and Alaska, as a functional way to
protect themselves from the harsh arctic conditions.
Traditionally, it was the women who wore the practical
cold weather coat. Complete with a baby pouch and a
fur-lined hood, which is still today synonymous with
parka coats, it kept both mother and baby warm through the long-
dark arctic winters.
The Parka gained prominence in western culture
in the 1950’s. It was the US military who adopted
a sage green version of the jacket, with
traditional fur hood, for its simplicity and
practicality. From this point variations on the
Parka coat began to spring up such as the
fishtail, which was developed during the Koorean aar our of climatic
necessary. It was still not fashionable at this point, it was just used
for warmth purpose only.
During the late 1950’s and early 1960’s, it was
the British subcultures who adopted the Parka.
aith a relatively cheap price, wide availability
and the growth of the Mod movement, the Parka
became a symbol of youthful rebellion. In the
UKo, the Parka coat has been etched into the history of pop culture.
Iconic photographs of mods on scooters during the 1960’s bank
holiday riots, The aho’sQuadrophenia album cover and the 90’s
Britpop movement have kept the popular jacket alive, and even
today it is becoming more popular year on year.
Environmental inflences
The Parka jacket traditionally is made out of seal
skin and animal fur. In the 80’s they was an
upright that caused a protest amongst “The
Animal Cruelty Free” association. They believed
that it was wrong to kill animals in order to gain
fashionable products. Some even targeted
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