Essay
BTEC BUSINESS LEVEL 3 UNIT 31 FASHION RETAILING P4,M2
- Module
- Unit 31 - Fashion Retailing
- Institution
- PEARSON (PEARSON)
BTEC BUSINESS LEVEL 3 UNIT 31 FASHION RETAILING P4,M2
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By: karolina5marcenko • 4 year ago
By: adammansaf • 5 year ago
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AmmaApieduMONDAY 12TH MARCH 2018
FASHION RETAIL – A CHANGING that ASOS, New Look and Vey With mass customisation,
ENVIRONMENT are the most popular brands in customers get products exactly
the category, accounting for confgured to their needs and
47% of the UK’s fast fashion tastes. They also pay for
market share. products before they are put
into production
Mass demand for fashion
products Frequency of stock and
range changes
The fashion apparel industry
has signifcantly evolved Due to the rapid change in
Growth of new fashion particularly over the last 20 fashion, retailers are forced
retailers years. The changing dynamics to change their products
of the fashion industry has every month or so to keep
According to new research, forced retailers’ to fnd an
alternative to the products that
ahead of times. We as
the industry has grown 21% consumers demand new
are expensive and high end.
over the past three years. fashion constantly therefore
Retails mass product these
When compared to the luxury retailers are continually
products at an afordable price
market, which saw mediocre for their customers. In
trying to keep to our
growth in 2016, it’s clear that footwear, Nike and Converse demand. For example,
fast fashion retailers are have built popular “mass Topshop has a “New In”
growing in favour. Brands such customisation” services, which section which allows them to
as H&M and Zara were said to allow customers to participate get new design into stores
be among the very frst fast in the design of their products. very quickly. They even have
fashion retailers. Data suggests
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