Hootsuite Social Marketing Certification
Exam. 76 Questions and Correct Answers, With
Complete Solution 2024.
When drafting the bio section of a social profile, keep in mind that only the first ____________ will
appear to customers in search engine results, so be sure to convey the most important information
first.
140 characters
Private Twitter Lists are a great way to _________.
Keep up with competitors' content without publicly following them
On your Facebook Page, which feature would you use you want to provide your followers with the
ability to Shop Now, Sign Up, or Contact Us.
Call-to-Action Button
Instagram allows you to include clickable links in the following area(s):
Website field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround?
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field
When optimizing your YouTube page, use_______________________ for grouping together relevant
videos so viewers progress naturally from video to video, thus generating more views through their
session.
Playlists
Social media objectives should:
Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound).
When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI
from the current year, and second:
Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories:
Paid, Owned, Earned
_______________ have become increasingly important because of the decline of organic views AND
because of the overall increase in the volume of content being published on social channels.
, Paid tactics
True or False: Brand voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally.
False
What element of a Crisis Management Plan defines the process that should unfold once an issue or
crisis is identified?
Hint: it also includes information about team members who should be engaged, when to pause
publishing activities, and who decides when a crisis is over and normal social media operations can
resume?
Decision tree
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan
for onboarding, and finally, ____________.
Plan for continued engagement
Engagement can be categorized into four distinct types: (1) discussions around shared content, (2)
customer support queries, (3) addressing positive and negative sentiment, and (4) proactive
engagement.
To grow your community on Twitter, we suggest that you:
Participate in conversations related to your industry and follow people whose interests align with what
your community offers.
_______________ work best for communities that include seasoned practitioners and professionals
who are willing and able to share their expertise.
LinkedIn Groups
You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates.
Resonance refers to ________________.
The level of engagement they have with their audience
Shared content can be categorized into two main categories: curated, which is content gathered from
trusted sources relevant to your industry, and ________________, which is content produced within
your organization including items like blog articles, white papers, infographics, guides, and visuals.
Created
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
High quality thumbnails, well written titles and descriptions, and relevant metatags
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