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BTEC Business Level 3 Unit 12 P5
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BTEC Business Level 3 Unit 12 P5
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BTEC Level 3 Unit 12 BTEC Book 1 Name: Daniil ChernatUnit ttle: Internet marketnng in business Assingnment ttle: Internet marketnng
P5. Explain how Internet marketnn has made a selected business more efcientn efectte
and successful
EasyJet is an example of the company that has become more efcientn e ectve and successfuln because
of the internet marketnngg EasyJet has increased its efciency by usinng specifc methods such as
electronical communicatons ith customers to reduce sta costsn increasinng sales from existnng
customers by sendinng informaton about promotons to them by emailn monitorinng compettor actvity
and also by usinng promotons on the ebsiteg
The diangram above illustrates ho many customers use EasyJet planesg This can help analyse the proft
of the company and if the EasyJet is successfully expandinngg
EasyJet has been able to reduce the sta costs by usinng electronical customer serviceg All of these
processes have reduced the number of orkersn that EasyJet requiredg The customer service can be
done throungh the email by one or t o orkersg This decreases the sta costsg If a company is not
required to pay a lot of money the sta n then this money can ngo on thinngs like improvinng the quality of
planes and makinng customers more comfortableg This is hy EasyJet is so successfulg
The quantty of the tckets lef on the ebsite can be updated by the administratorn so this also reduces
the number of orkersn that EasyJet is requiredg
The increase of sales by the customers can be also done throungh the internetg Althoungh EasyJet
company doesn’t have a storen all the sales can be done throungh the internetg In order to increase sales
of the companyn EasyJet could send to their customer’s promotonal emailsn use social media or o er
cheap prices in specifc periods of tmeg As the company has done all of this pointsn EasyJet can be sure
that business ill sell more productsg As a result of thatn company makes more proft and becomes more
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