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BTEC Business Level 3 Unit 12 P3
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BTEC Business Level 3 Unit 12 P3
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BTEC Level 3 Unit 12 BTEC Book 1 Name: Daniil ChernatUnit ttle: Unit 12 Internet marketng in business Assignment ttle: Internet marketng
P3: Explain the beneftt to cuttomert of a butinett uting internet marketng
I have chosen the airline company EasyJet and I am going to research and evaluate the internet
marketng features of the organiaaton. EasyJet is the company, that operates locally around Europe and
their main actvity is the selling of cheap plane tckets, EasyJet also rents transport at a fairly cheap price
and to ofers hotels. The company is transparent about its prices, because the owner of a business has
chosen to show all the prices of the plane tckets through online marketng and to show the prices to
rent a car. If the owner of the business had chosen not to show this informaton, then potental
customers might not buy plane tckets. If a customer doesn’t know the price to rent the car or to buy a
plane tcket through EasyJet, then he/she would never buy it. As a result of that, EasyJet might become
bankrupt. The reason why all of the Easy Jet ofers are cheap is because this business specialiaes on only
selling goods online. The EasyJet ofers a basic service with no luxuries. So, the staf costs of the business
are very small. As a result, the company can dramatcally decrease the price of the plane tckets and the
rental of cars. The EasyJet also ofers discounts in order to make more people buy their plane tckets.
The benefts to the customer of having an ability to buy an online tcket are:
Customer can buy a plane tcket uick
It is very easy for the customer to buy an online tcket
EasyJet has a huge variety of tckets to any destnaton to Europe, and at several tmes each day.
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