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BTEC Business Level 3 Unit 12 D1
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BTEC Business Level 3 Unit 12 D1
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BTEC Level 3 Unit 12 BTEC Book 1 Name: Daniil ChernatUnit 12
Unit ttle: Internet marketng in business Assignment ttle: Internet marketng
D1. Evaluate the efeecvevess of ivtervet markecvn iv meecvn eustomer’s veeds for a
seleeted busivess.
EasyJet
EasyJet is an online plane tiket provider that has suiiessfully grown over past years. The
EasyJet iompany has strongly improved the relatonship with the iustomers, in order to meet
the iustomer’s needs. The only way, this business sells it goods is by operatng online. This
means that the only way to make the EasyJet iompany suiiessful is to iontnue to develop the
website, that ian be easily aiiessed by the iustomers.
The EasyJet annual
report and aiiount
(2013) illustrates that
iompany has
inireased the number
of routes. This means
that EasyJet iompany
is trying to meet the
iustomer’s needs. As
the iompany has
added more routes,
the number of
iustomers using the
EasyJet flights has
inireased. All these developments happened beiause of the EasyJet internet marketng
strategy.
The reason why EasyJet has suiieeded is beiause the website is easy to use, therefore
iustomers ian navigate easily. This proiess might eniourage more iustomer buy the produits
that EasyJet sells. EasyJet iompany used soiial media in order to atrait more iustomers. The
reason why the iompany uses soiial media to unleash business is beiause EasyJet mainly uses
internet marketng for promotons
although it does have a magazine and
advertse in other publiiatons. On the
right side, you ian see the advert of
EasyJet. It’s providing us with the
informaton about about ofers
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