Summary BSBINN502 - ASSESSMENT TASK 1 RESEARCH AND DEVELOP ANINNOVATION SYSTEM
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Module
BSBINN502
Institution
BSBINN502
BSBINN502 - ASSESSMENT
TASK 1
RESEARCH AND DEVELOP ANINNOVATION SYSTEM
Student Name & Student ID
Date
Part A: Research report
o Research and develop a profile of a great innovator, include:
o a description of the innovation/innovator
o the type of innovation (product, process, m...
o Research and develop a profile of a great innovator, include:
o a description of the innovation/innovator
o the type of innovation (product, process, marketing or organisational)
o how their innovation led to benefits for their organization
o challenges and problems faced by the innovator
o an explanation of how they developed the innovation with specific reference to idea
generation and idea evaluation.
Steve Jobs — Apple Inc.
Steve Jobs was a great innovator. Steve Jobs's leadership style might be called Autocratic
leadership style (Lewin, Lippitt and White, 1939), transactional leadership, or high task — low
people approach (Blake, Mouton and Bidwell, 1962). Either way, the basic principles of this
leadership style is:
• High focus on result
• Low focus on people and relationships
In addition, he was also a visionary leader, with the capability to look for ahead of the industry.
This explains why employees were able to stay innovative under his authoritarian leadership.
He was already famous for the creation of the Mac computer, the first flagship product of Apple,
a computer company at that time (and now the most valuable brand in the world). Steve Jobs
was kicked out from Apple after the creation of the Mac, but he was invited back to the company
as it was on the verge of collapsing due to bad business decisions. During his second tenure, he
created products that revolutionized consumer behaviours. One such type of product is the Apple
iPod. The Apple iPod became the flagship product for Apple for a long time before the
introduction of the iPhone. It dominated the portable music player market and led to many
competitors trying to copy the product. The product offers customer the ability to store thousands
of songs in the device to listen to music all day, with slim and minimal design combined with a
small and thin size that boosts portability to a whole new level. The product changed the
landscape of the consumer electronic industry, particularly the portable music player sector. The
iPod accounted for 70% market share of the sector.
Steve Jobs's idea came from his own experience. As a music lover, he wanted to listen to music
all the time. However, when using traditional portable music players, he was not satisfied with
the experience, which led In addition, thanks to data from the industry, especially with quo
Before the introduction of iPod, Apple was in financial trouble and it had to be rescued by
Microsoft when the company offered to buy share from Apple in order to avoid an antitrust
lawsuit in 1997.
, 2. Research and identify innovation system features under the following headings
(dimensions of innovation):
o a managed innovation process
Convergent thinking
Apple conducted an analysis of the existing portable music players in the market. They
breakdown the benefits and the costs of these different devices and sort them according
to their relative cost.
Divergent thinking
After an evaluation of different alternatives in the market, the company came up with
the possibility of a new device that would be much more portable than current products.
In addition, the company also considered the possibility of adding thousands of songs
to a small device, thus giving users. The device, if manufactured, would create a whole
new market sector for customers as they will completely change customer behavior
towards music listening. This is a market that has not been explored, and the strategy
of the company make competition irrelevant.
o strategic alignment
Internal alignment
As a visionary leader that saved Apple from collapsing, Steve Jobs had the capability
to direct people to do what he wants. People do not dare to question Jobs due to his
authoritarian leadership style, but also his strategic visionary capability. Therefore,
once he has set a vision and a strategy, he is able to ensure that employees in the
organization will act in accordance with his order.
External alignment
In addition to internal alignment, Apple also looked for support in technology from
external suppliers to realize the goal of manufacturing this novel product. They found
Toshiba, who was also having the same vision as well as progresses in making small
devices and components for consumer electronics.
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