Exam (elaborations)
Psychology of Advertising- Chapter 4| with Complete Solutions
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WHAT IS MEMORY (pg.100) - -Consumer Memory (pg.100) - The persistence over time, via the storage and retrieval of information, either consciously or unconsciously. -Retrieval (pg.100) - Is the process of remembering or accessing what was previously stored in memory. -Sensory Memory (pg.100) -...
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