Exam (elaborations)
COKO PRACTICE STANDARDS AND GUIDELINES EXAM WITH 100% CORRECT ANSWERS
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Principles of Advertising 1. Accurate 2. Comprehensible 3. Objectively verifiable 4. Professionally appropriate 5. Not misleading Advertisements do not contain... 1. Testimonials 2. Endorsements 3. Guarantees 4. Superlative or comparative statements 5. Anything promoting a demand f...
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