Exam (elaborations)
unit 10
- Institution
- PEARSON (PEARSON)
Fully written A+/D* version of unit 10
[Show more]
Seller
Follow
Content preview
D1 British Airways market researchmethod evaluation.
• For British Airways their primary and secondary research methods
unlike other organizations. They chose to divide the research into
quantitative and qualitative instead. BA have chosen to utilize focu
groups as the qualitative source and quantitative being surveys.
• The purpose of such activities may rely on the key differentiation
between the two methodologies, this allows British Airways diverse
perspectives meaning the data has a greater importance. This was
most likely a stratified tactic BA have implemented to gather detail
longer responses whilst also gaining the statistical data.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller george2. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £3.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now