In this summary of the first-year Business English course, in the Event and Project Management course, you'll find everything you need to know before the exam. This contains the complete voc list for the first semester.
To gather / newsgathering verzamelen/ nieuws vergadering
A news bulletin hoofdpunten van het nieuws, een hoofdpunt
To broadcast / a broadcast uitzenden / een uitzending
Billing / invoicing factuur sturen, ervoor zorgen dat ze hun geld krijgen
Promotion A move to a more important job in a company or
organization
Innovative New, different and better than before
Hierarchy A system of organization in which people are divided
into levels of importance
Bureaucracy A complicated official system that has a lot of rules
and processes
Centralized Organized the control of an organization so that
everything is done or decided in one place
Decentralized Moved parts of an organization, ect. From a central
place to several different smaller ones
Product placement Advertising by placing an item in a television
program or film
Interactive marketing Using internet history to target customers
Brand stretching Extending a brand to include other types of products
Consumes engagement Consumer interest
Awareness Knowledge or understanding
Logo A recognizable design or official sign on a product
Loyalty Buying the same brand regularly
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