, RECAP (20 MINUTES)
Case Study:
A manufacturer of tyres uses digital technology on the production line, as wel
as to process orders from customers. They have a research department which
has been looking into the use of a different tyre compound. A project team ha
made a recommendation to upgrade the current technology for tyre
production and implement new technology to automate the warehouse. They
also intend to use social media to promote the new tyres and potential
customers of the quality of the tyres, which are not as expensive as the tyres
currently available.
Can explain how the organisation should respond to, prepare for, manage and
reinforce change.
(15 marks question)
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