Midterm Exam - ADV 3410Cultural Marketing - correct answer entire idea is core of this class
in the past, people only care about marketing based on demographics
- hispanic = integrated
Integrated Marketing Communication - correct answer strategic business process used to plan, develop, execute...
Midterm Exam - ADV 3410
Cultural Marketing - correct answer entire idea is core of this class
in the past, people only care about marketing based on demographics
- hispanic = integrated
Integrated Marketing Communication - correct answer strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs with consumers, costumers, prospects employees, and other relevant external & internal audiences
Objective - correct answer type of culture that is tangible, something you can feel, touch, experience
(example: festival)
Subjective - correct answer type of culture that is intangible, possesses interior value who shares the same keep together
(example: family in Hispanic)
all tangible - correct answer Values - Rituals - Heroes - Symbols
Value, Belief, Attitude - correct answer all three of these influence each other and ultimately the purchase decision
(example: using dog as main character may not convey information to other cultures compared to Hispanics)
Hofstede's Cultural Dimensions - correct answer 1. power distance
2. individualism
3. masculinity
4. uncertainty avoidance
5. long-term orientation 6. indulgence
Monochronic - correct answer do things one at a time, order, finish something before moving on
Polychronic - correct answer many things at a time, no order, mix & combine things
Proximity - correct answer space, distance between one another differs from country to country
New Hispanic and the American Experience - correct answer Social Status and social interaction
Culture Shock: honeymoon, disintegration, reintegration, autonomy
The risk taking immigrant: physical, financial, and performance
The new Hispanic identity
The challenge facing those who market to Hispanic
Mexico - correct answer 64% of USA Hispanic population
37 million in 2019
Low income origin
Not grow as a consumer
More information & education
Remittances
- money sent to friends and relatives from USA
- 2nd largest source of income, only lower than oil
Puerto Rico - correct answer 1917 US granted citizenship
3.548 million live in PR, 5.266 PR descent
9.2% of Hispanic population
Majority live in New York
Familiar with consumer culture
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