Exam (elaborations)
TGM 204 Exam 1 with correct answers 2024.
- Module
- Institution
Product, Place, Price, Promotion - answer-4 P's of marketing Functional, Economic, Experiential, Social (FEES) - answer-4 types of customer value Economic value - answer-Total cost of ownership/life cycle cost Functional value - answer-Value from product features or functional benefits ...
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