This essay is about Apple Inc. Apple Inc. is the leading company in UK. Apple provides different types of products for its customers. These are iPhone, Apple watch, iPod, AirPod, MacBook, iPadetc(Thao and Tsanthaiwo, 2017). So, the rest of this report will be described according to this organisatio...
, Executive Summary
Apple Inc. designs, develops, and sells computer software, consumer electronics, and online
services. It is one of the leading companies in the world. The hardware products of Apple include
iPhone, iPad, smartphone, Mac personal computer, Apple watch etc. The software of Apple
includes the iOS operating system, iTunes, macOS, etc. The product variation of Apple makes it
one of the leading brands in the world. They carefully interpret and learn from consumer
behaviour. They customise their products according to the needs and demands of the existing
customers.
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