In my research I have chosen a company named Cocofina, a company which manufactures coconut based organic products. Cocofina is a SME (small and medium enterprise). It has been growing over the years. They have been selling their products over 3,000 speciality and healthy outlets in the UK and 28 c...
Introduction............................................................................................................................................2
Project Aim.............................................................................................................................................3
Objectives...............................................................................................................................................3
Rationale/ Justification of the study.......................................................................................................4
Limitation of the project.........................................................................................................................4
Literature review....................................................................................................................................4
Digital marketing and Social media....................................................................................................5
The impact of Digital Marketing on organisations..............................................................................6
The impact of social media on the organizations...............................................................................7
The advantages and disadvantages of Digital marketing and Social media........................................7
Types of social media channels used by the organic food organisations............................................9
Conclusion........................................................................................................................................13
Data Collection.....................................................................................................................................13
Population............................................................................................................................................14
Ethics....................................................................................................................................................14
Data analysis.........................................................................................................................................14
Best ways to advertise online for the Organic Products Companies................................................17
Organic products advertising spending............................................................................................19
Conclusion............................................................................................................................................21
Recommendations................................................................................................................................21
Appendix 1- Code of Conduct...............................................................................................................22
Appendix 2- Questions Sample.............................................................................................................24
Appendix 3- Performance Review........................................................................................................24
Appendix 4- Project Logbooks..............................................................................................................25
Bibliography..........................................................................................................................................29
Introduction
2|Page
, In 21st century every organisation has been facing challenge to retain their customers and to
gain new customers. The market became more competitive and the competitions are
blurred. It is hard to find from where the competition will come. Customers are getting
options for products and services. Every business process became online. Whether it is a
fashion retail industry, manufacturing industry or food retail industry every business industry
is transforming their business to reach to their customers easily. Because of technological
development the promotional strategy has been changed over the years. Companies are
developing new promotional strategies for digital marketing. Recent trends showmassive
promotional activities through social media. Among all the social media Facebook already
has established its name in promoting products and services. At the same time, the search
engines also play very important role in digital marketing, such as Google which is the best
example.
In my research I have chosen a company named Cocofina, a company which manufactures
coconut based organic products. Cocofina is a SME (small and medium enterprise). It has
been growing over the years. They have been selling their products over 3,000 speciality and
healthy outlets in the UK and 28 countries worldwide. I have done some research about the
company, and I found that they have been trying to promote their products in social media
using the digital marketing concept. However, their presence in the social media is
insignificant where as there is an enormousopportunity to promote products or service in
social media. Failing to make an effective promotion in social media is a critical issue for
Cocofina.
Project Aim
The aim of the project is to find out the challenges of implementing an effective social
media campaign.
Objectives
3|Page
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