CCI 150 Exam 1 Question and answers100% correct CCI 150 Exam 1
There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - correct answer 1. Advertising & Public Relations
2. Communicatio...
CCI 150 Exam 1
There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - correct answer 1. Advertising & Public Relations 2. Communication Studies 3. Information Sciences - ONLY OFFERS MINOR 4. Journalism & Electronic Media
What are the areas of specialization in journalism? - correct answer Visual communication, Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International
Who/What owns most major media? - correct answer Mostly businesses - corporate chains, large and small
Be able to identify the major ways media make money, both from the book and lecture - correct answer Media make money four ways: - correct answer 1. Advertising 2. Subscription/Circulation Revenue 3. Audience Donations 4. Private Support
The phrase: The media are pervasive - correct answer Meaning: Influential We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize examples. - correct answer Print - Books, magazines, newspapers, etc. Electronic - Radio, tv, internet, etc. Chemical - Primarily film, film movies, film photography Be able to identify and recognize examples of the mass media models discussed in class, especially elitist/populist. - correct answer Elitist Populist Model - correct answer Populist content wins out over Elitist content (We get more "celebrity goes to rehab" shows than "learn a lot from the great documentary" shows)
Profit wins - We get more content that benefit the vertically integrated corporation Attracts Bigger Audience Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative - correct answer Economic = money Imperative = has to do it Businesses have to make money to stay in business Most business decisions are based upon economic imperative
What is demassification and what does it happen? - correct answer Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big audience
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