CCI 150 - Exam 2 Question and answers already passed
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UTK CCI 150
Institution
UTK CCI 150
CCI 150 - Exam 2 Question and answers already passed CCI 150 - Exam 2
What is journalism? Is it just news? - correct answer Keeping others informed by creating non-fiction content about any of a range of topics, including news, sports, weather, science, technology or business, entertainment, p...
CCI 150 - Exam 2
What is journalism? Is it just news? - correct answer Keeping others informed by creating non-fiction content about any of a range of topics, including news, sports, weather, science, technology or business, entertainment, plus special topics like gaming, celebrity, fashion, medicine, history, music, or as a content creator within a corporation or non-profit
What sorts of jobs do our alumni have? Do we have alumni in high profile jobs or job settings? - correct answer Vols beat reporter, sports reporter for the Philadelphia Inquirer, Digital Media specialist, CBS Sports writer, MSU Assistant Director of Sports, MSU Director of Photography, Senior Science Writer, Communications Manager, ABC Philadelphia News Anchor, News and Trending editor for NBC Today, some became entrepreneurs, some studied post-graduate journalism,
If a student is interested in a journalism career, what are the two questions that person should ask themselves? - correct answer What stories do I want to tell? What medium will I use to tell those stories?
What journalist organizations exist for students at UT? - correct answer UTK Society of Professional Journalists, National Association of Black Journalists UTK, National Association of Hispanic Journalists - UTK
What are the major tenets of the SPJ Code of Ethics? - correct answer Seek truth and report it, minimize harm, act independently, be accountable and transparent
Is it possible to specialize in topics that interest you as a journalist? - correct answer Yes
What is a beat? - correct answer Areas of specialization that journalists have such as beat sports writers
Why is this a good time to be at UT if you are interested in magazines? What publication did I show you in class that specifically relates to this? - correct answer The Scoop magazine is an opportunity to gain experience with magazines through a course at UTK. Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? - correct answer They are more successful because there is a magazine for everyone and demassification contributed to this.
How have postal regulations shaped the industry? Recognize two specific incidences of this. - correct answer This contributed to the old, general interest of publications going away. Mailing prices became very cheap in the 1940s but then it became more expensive due to the 2008 stock market crash.
What are the major categories of magazines? Know examples of each. - correct answer Consumer - anything on a news stand
Nonconsumer - not found a news stand and 90% of all magazines
Know the four highest circulation magazines - correct answer AARP The Magazine, AARP Bulletin, Costco Connection, Better Homes and Gardens
We looked at the top circulation magazines and at the top magazines in terms of revenue. The lists were different. Why? - correct answer The list of revenue has a massive presence in ad revenue that the top circulating magazines don't have. Those magazines are based mostly on subscription revenue and are non-consumer magazines.
How has demassification affected the magazine industry? What two events prompted the demassification trend? One was a technological innovation and the other was a government act we discussed in class. - correct answer TV and postal regulation
The large, general-interest magazines with lots of photos were very popular for many years. When did that change? What technology was influential in that change? Why do advertisers like niche magazines? - correct answer Niche magazines match advertisers with a desired audience bringing in more exposure equalling to revenue. Magazines with a lot of photos changed when TV became innovative.
What are trade and organizational magazines and are there job opportunities good there? - correct answer they are business oriented, often niche with multiple business opportunities.
If you work in the magazine industry, what might you call a magazine? - correct answer "The Book"
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