You will then need to produce an A4 factsheet that analyses the
effectiveness of current methods used to recruit and retain customers
within the Richer Sounds company. Please include some images. (M2)
Evidence required: An individual A4 factsheet
Richer Sounds use bright colours to attract customers and use red & black bold text to catch
potential customers attention. They have also been very careful not to overwhelm viewers with too
many colours to the point that it becomes confusing or off-putting.
Colours are effective in both recruiting and retaining customers. Bright colours are attractive to new
customers and well-coordinated colours make the design of a website look better and more
professional. In terms of retaining customers, colours can be used to highlight special offers and
deals; this can be the difference of retaining and losing a customer, it can also be what attracts
customers.
VIP Club/Sign in
By becoming a member and joining the VIP Club you become part of the Richer Sounds online
community and learn of upcoming offers, events and also possess a standard discount.
These exclusive membership deals appeal to customers and help retain them by making customers
feel like they are part of a community and since being part of the community brings them benefits,
they are inclined to stay.
Promises on money saving
Richer sounds promise their customers that they will price guarantee; this has been shown to be not
just a promise, but it has been proven.
This is instantly desirable to those with a smaller budget, but also to people who wish to save money
and gain a bargain and therefore attracts customers. The only requirement the customer must meet
in order for the company to carry out the price guarantee, is that the item is new, boxed and in stock
at the time of purchase to carry out a comparable guarantee. This also helps retain customers as
they do not wish to miss out on opportunities of saving money.
Motivated Staff Members
Julian’s main focus is to create a respectable environment where the employees feel respected and
willing to work to their best and that overall the customers experience is at its best. The pivotal
focus certainly is on the staff and ensuring they’re comfortable; he shows this throughout by the way
he criticises the other businesses for being short-sighted by trying to maximise profits and not
motivate their staff.
From this you can see that having enthusiastic happy staff members is extremely important and
plays an extremely big role in retaining customers, customers would not go to a store where they
deem staff members to be rude.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller starraid3. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £5.49. You're not tied to anything after your purchase.
