IRC Exam|Latest Update Complete With Questions with A+ Graded Answers
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Module
IRC
Institution
IRC
IRC Exam|Latest Update Complete With Questions with A+ Graded Answers
For Legal Purposes, what should a business do that collects marketing information from its online customers
post its privacy policies on its website
After several failed attempts to get product information from Payton manu...
IRC Exam|Latest Update Complete With
Questions with A+ Graded Answers
For Legal Purposes, what should a business do that collects marketing information from its online
customers
post its privacy policies on its website
After several failed attempts to get product information from Payton manufacturing, Mr. Jones Places
a $150,000 order with Morgan industries. why did Payton lose the large order
Its employees did not have access to current technology
What is an important purpose of promotional advertising
to stimulate sales
A company wants to know why sales of a certain product are not growing. Its purpose in conducting
marketing research is to:
Monitor
To obtain reliable, valid marketing research data when conducting personal interviews, researchers
must make sure that the interviewers are:
Open, Friendly, And non Judgmental
An individual returns a marketing research survey that contains unanswered questions. this is an
example if a(n)
Nonresponse error
A business that is found guilty of deceptive advertising is often required to place__________
advertising
Corrective
Which of the following situations is an example of a marketing researcher obtaining secondary data
Ben reads a trade magazine
Which of the following is the basic purpose of a company's promotional mix:
To influence consumers to purchase
Which of the following is one way that businesses use marketing information's:
To conduct research
A business that publishes marketing information but ignores pertinent data and misuses statistics
often compromises its:
Credibility
The main purpose of using promotion is to __________ purchases behavior
Influence
, Businesses often make decisions regarding changes in their product Lines by analyzing data from
their:
Sales invoices
Which of the following is a characteristic of a unstructured observation
Often records a variety of behaviors
Anthony is a marketing intern for a local restaurant. One of his projects involved creating a social
media campaign targeted at young professionals. Now that the campaign has been running for
several weeks, Anthony's boss wants to know how effective the campaign has been in increasing
interest in the restaurant. Which of the following techniques would best measure customer "buzz"
about the restaurant.
Using social media analytics a monitoring online review sites
A business has reduces the markup on a product that has passed from the introductory stage to the
growth stage. Which of the following is the most likely reason for reducing the markup percentage:
The lower markup will increase sales volume for the product
Customers are more likely to spend a lot of time evaluating several options before buying a product
when:
The product is expensive
Which of the following is a tactic that some businesses use that might be considered predatory
pricing:
Lowering prices to drive-out competitors
Business can retrieve external marketing data by accessing
Web-based information services
Which of the following is an activity that is performed by a business public-relations department
Coordinating speaking engagements for employees
Why is it important for marketing research to be objective
So that researches can guide consumer's responses
business has reduced the markup on a produc that has passes from the introductory stage to the
groth stage
the lower markup will increase sales volume for the product
a customer survey indicates that six out of ten survey respondents rate serice at levels four on a rating
scale ranging from one to five
mode
all of the components of a well designed print advertisement should present
unified message
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