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MNM3712 ASSIGNMENT 4 SEMETSER 1 2024 The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain £3.16   Add to cart

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MNM3712 ASSIGNMENT 4 SEMETSER 1 2024 The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain

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MNM3712 ASSIGNMENT 4 SEMETSER 1 2024 The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain their loyal customers and wants to attrac...

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  • May 19, 2024
  • 12
  • 2023/2024
  • Essay
  • Unknown
  • A+

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Contents
QUESTION 1 ............................................................................................................................................ 3

Developing CRM Strategies................................................................................................................. 3

The following are 8 steps in CRM planning process ........................................................................... 3

Applying CRM Strategies for Growth and Retention .......................................................................... 4

Stage 1: Pre-planning .......................................................................................................................... 4

Stage 4: Developing CRM strategies ................................................................................................... 5

Strangers ......................................................................................................................................... 5

Barnacles ......................................................................................................................................... 5

Butterflies........................................................................................................................................ 6

True friends ..................................................................................................................................... 6

Stage 5: Competitive benchmarking ................................................................................................... 6

Stage 8: Selecting a CRM strategy................................................................................................... 7

Conclusion ........................................................................................................................................... 7

QUESTION 2 ............................................................................................................................................ 7

Theoretical Discussion ........................................................................................................................ 7

Practical Application of case ............................................................................................................... 8

References ............................................................................................................................................ 10




BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144

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