D1 analysing the marketing decisions within a selected travel and tourism company
Company ethos-social responsibility-product- emissions of plane
Virgin media along with some other airlines have taken the use of carbon emissions to heart and have started to do things about it, carbon emisssions pol...
D1 analysing the marketing decisions within a selected travel and tourism
company
Company ethos-social responsibility-product- emissions of plane
Virgin media along with other some other airlines have taken the use of carbon emissions to
heart and have started to do things about it, carbon emisssions pollute our air daily with the
amounts of planes flying to different places. ‘Virgin Media has a large and growing footprint
across the UK. For every kilowatt hour we use in our technical sites, litres of fuel we
consume in our fleet and every tonne of waste we send to landfill, we’re contributing to the
UK’s greenhouse gas emissions and waste challenges. The more we can grow our business
while minimising energy, fuel and waste, the more cost efficient we can be while also
positively contributing to the UK’s carbon and waste targets.’ Virgin atlantic have teamed
up with a company called carbon neutral flights to calculate the fee one can pay to help
reduce the carbon footprint customers can pay around £6.50 for a one way ticket to
Orlando this money is then used to plant trees and make the world better
Source https://www.virginmedia.com/corporate/sustainability/goals-and-performance/
lower-impact.html
Social- Demographic – place- channels of distribution- interner- older people
Virgin atlantic which is also a part o virgin media has always been an online website selling
products and services but with that they also offer other ways of booking such a phoning
them or stepping into their stores to book this is particularity good for elderly as in todays
world companies who sell online need to acknowledge that the older generation may not be
that familiar with technology and may not want to use it on the possibility of fraud and also
simply not knowing how to do it, virgin media have recently decided to launch a tv advert
to get to those who may not use other technological devices such as phones with social
media ‘Virgin Atlantic and Virgin Holidays are launching new marketing campaigns aligning
creative for the first time in a bid to increase efficiency.The campaigns will include two
separate TV adverts, created by the same agency AMV BBDO, that will launch in the same
ad break during The X Factor on Saturday (15 September). The ads, while different in scope,
have noticeable similarities.’
Source: https://www.marketingweek.com/2018/09/13/virgin-atlantic-viring-holidays-
launch-first-joint-campaign/
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller wwiki. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.49. You're not tied to anything after your purchase.
