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BSM1501 ASSIGNMENT 6 FOR 2024 - DISTINCTION £3.59
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BSM1501 ASSIGNMENT 6 FOR 2024 - DISTINCTION

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Question 1 Not yet answered Marked out of 1.00 Flag question Question text What is the purpose of a SWOT analysis? a. To identify strengths and weaknesses b. To estimate sales volume c. To determine market potential d. To -establish a marketing plan Question 2 Not yet answer...

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  • May 29, 2024
  • 25
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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By: nkubza4 • 6 months ago

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BSM1501
ASSIGNMENT 6 FOR 2024




FEND TUTORIALS

,Question 1
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Question text
What is the purpose of a SWOT analysis?


a.
To identify strengths and weaknesses

b.
To estimate sales volume

c.
To determine market potential

d.
To -establish a marketing plan
Question 2
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Question text
Who innovates within the franchise system?


a.
Franchisor

b.
Franchisee

c.
Both the franchisor and the franchisee

d.
A third party


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, Question 3
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Question text
Which of the following is NOT a personal trait of an entrepreneur?


a.
Perseverance

b.
Consistency in avoiding risk

c.
Sound human relations

d.
Creativity and innovative ability
Question 4
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Question text
An entrepreneur received a positive response from an advertisement. The entrepreneur could list this as
a/an _______ in the SWOT analysis of the enterprise.


a.
opportunity

b.
weakness

c.
threat

d.
strength
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