Essay
Unit 9 - Creative Product Promotion P4
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- PEARSON (PEARSON)
Unit 9 - Creative Product Promotion
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Amir Masoud 143962 Unit 9 - Creative Product promotionP4
In this assignment I would be explaining the different types of media that can used un
which the coca cola campaign may use to promote their campaign, I would also be
explaining the reasons for selecting each media that they may have selected then lastly
Explain the role of the internet.
The campaign I would be using in which I would be linking throughout this assignment
would be the coca colas ‘share a coke’, this campaign was designed to encourage people
to a coke can in which they would buy one for their friends which had their name
printed on the can, this increased sales due to the amount of people buying their friend
a can of coke with their name printed.
Explain the types of media that can be used
Local
Local Media is when media vehicles such as radio stations, TV channels, press stations
and newspapers that will be only used within your area to cover certain stories that have
happened within a certain area only, how coca cola would use local media is to reach a
certain target market in a area in which they would know it would attract a lot of
attention an example of this is setting up billboards in specific area in which coca cola
would know it would reach a certain target market such as central London where many
people would be passing by.
Regional
Regional is a cheap media method in which coca cola use for their campaign in which it
would they would target a specific target resident in which they would offer methods of
media such as newspapers and online in which it would be specifically targeted on
National
Coca cola would want their campaign ‘share a coke’ to be viewed by as much people as
possible in which they would want to use national media methods which would include
Tv adverts and newspapers.
International
International media has many factors that are used from political, economic factors in
which Coca cola would be using International media methods as they would want their
campaign to be shown world wide which is why they would make sure that It is
advertised on satellite television worldwide, so people abroad would be able view It
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