Essay
Unit 9 - Creative Product Promotion P5
- Institution
- PEARSON (PEARSON)
Unit 9 - Creative Product Promotion
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Coke ExoticImages eg colour, impact, visibility
The Images / graphics that would be used and made for this campaign we would need to
make sure it looks very cool and flashy so that when audience sees the campaign they will
look into it and want to purchased it, so when selecting the images for the campaign we
needed to take colour, impact, visibility and the style into consideration as this would be
very important on how the campaign is viewed which is why the campaign would have close
up pictures of the actual product in different angles so that they know how it looks like fully,
I have also made sure the background of the campaign advert is very eye catching so what I
have done is that I have selected a multi coloured background to make sure that all these
vibrant colours will pull their eyes to this advert in which it you also be visible for the
customers to see in public which would also be stylish with a catchy slogan to give it impact
to it.
I would say my graphic is suitable for my intended audience because before images are
selected for the campaign research would be done with a focus group in which primary
research was made to see what the audience are looking for in an advert , when look at
successful campaign they all had something in common which was that they all had a strong
title or slogan so when selecting the images / creating I made sure that I made a big title for
it and it is noticeable so my audience can see what this campaign is going to be about and
the presentation is suitable
Stages – use of storyboards eg mock-up, final proof, review, planning of next stage
Before Coke Exotic release their campaign we would need be designing many stages that
will need to be made such as mock-ups of the campaign and storyboards of how the
campaign would look like, it is essential as you would need to have many prototypes see
how the final campaign would look in which they would be able to review each stage
carefully and possibly use primary research with the general public and ask them what they
think about this campaign and how it looks, this is why many mock ups and planning would
be made until the final campaign is done, so that they get it pitch perfect to catch the
attention of customers, Coke Exotic wouldn’t want to create a campaign that is not
interesting in which it would not pull customers and not generate revenue due to the lack of
excitement of the campaign for customers to have interest of the product, this is why many
mock-up will be made carefully reviewed in which will be planning the next stage to finalise
this campaign.
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