Essay
Unit 9 - Creative Product Promotion P5
- Institution
- PEARSON (PEARSON)
Unit 9 - Creative Product Promotion
[Show more]
Content preview
Coke ExoticImages eg colour, impact, visibility
The Images / graphics that would be used and made for this campaign we would need to
make sure it looks very cool and flashy so that when audience sees the campaign they will
look into it and want to purchased it, so when selecting the images for the campaign we
needed to take colour, impact, visibility and the style into consideration as this would be
very important on how the campaign is viewed which is why the campaign would have close
up pictures of the actual product in different angles so that they know how it looks like fully,
I have also made sure the background of the campaign advert is very eye catching so what I
have done is that I have selected a multi coloured background to make sure that all these
vibrant colours will pull their eyes to this advert in which it you also be visible for the
customers to see in public which would also be stylish with a catchy slogan to give it impact
to it.
I would say my graphic is suitable for my intended audience because before images are
selected for the campaign research would be done with a focus group in which primary
research was made to see what the audience are looking for in an advert , when look at
successful campaign they all had something in common which was that they all had a strong
title or slogan so when selecting the images / creating I made sure that I made a big title for
it and it is noticeable so my audience can see what this campaign is going to be about and
the presentation is suitable
Stages – use of storyboards eg mock-up, final proof, review, planning of next stage
Before Coke Exotic release their campaign we would need be designing many stages that
will need to be made such as mock-ups of the campaign and storyboards of how the
campaign would look like, it is essential as you would need to have many prototypes see
how the final campaign would look in which they would be able to review each stage
carefully and possibly use primary research with the general public and ask them what they
think about this campaign and how it looks, this is why many mock ups and planning would
be made until the final campaign is done, so that they get it pitch perfect to catch the
attention of customers, Coke Exotic wouldn’t want to create a campaign that is not
interesting in which it would not pull customers and not generate revenue due to the lack of
excitement of the campaign for customers to have interest of the product, this is why many
mock-up will be made carefully reviewed in which will be planning the next stage to finalise
this campaign.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller business2010qcf. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £5.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53068 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now